Brand-In Entertainment, LLC (BiE), is pleased to present specific categories in the content you have created, at a unique “out of the box” auction event to be held at Christies in NYC on January 20th.  Our Inaugural Integration Auction, Scatter Categories, 2010 will be the first of its kind in the world. We wish to bring you secondary funding for brand categories not currently realizing a monetary return. BiE’s team will suggest to you the brand potential of your project(s), via our qualified script coverage specialists, or you can simply give us the brand categories you have available and are willing to permit auctioned.  The bigger the brand presence in terms of number of seconds in your storyline, the bigger the opportunity to realize dollars. It’s FOUND MONEY for your project(s), and in today’s economy, extra production funds that you do not have to return to your investors are greatly appreciated by networks and the studios, not to mention your wish to have those dollars. This endeavor will also introduce your work directly to advertisers with whom you can work in the future.

 Brands and their Agencies will attend the red carpet event by invitation and prequalification only – and will have the opportunity to bid on brand category packages that will achieve their brand objectives, integrated across multi media platforms.  In today’s world of Tivo, and online viewer ship, it’s time for brands to consider new ways to integrate their brand objectives directly aimed at their target demographics. In preparing these brand category packages, BiE has worked diligently to offer the advertising clients the absolute best content available in film, television, webisodes, live events, video games, Broadway, graphic novels, and music videos – including your project(s).

Each registered guest will be provided with the latest bidding technology, an IML, which is an electronic, hand held device bidding device, which will simply and easily allow them to bid on the desired brand category package, at our silent, “genre” theme bidding stations throughout Christie’s “The Woods Room”.  Plasma screen televisions will be placed strategically, allowing everyone to view – including the press which will be attending the event – the bidding in real time. BiE will then auction off the three HOTTEST Brand Scatter category packages during the LIVE portion of the event.  We will invite the advertising clients RAISE their bidding card to insure they are the winning bidder on these spectacular brand integration opportunities, including your project(s)

 One way to be certain of your project receiving the most careful consideration by the advertisers attending the Inaugural Integration Auction, Scatter Categories, 2010 will be to supply your top talent to be present on the red carpet – so that your project will stand out in the bidding process.