Pioneering Auction Presents Unprecedented Marketing and Brand Integration Opportunities at Attractive Auction Rates on January 20, 2010 at Christie’s New York City

    LOS ANGELES, Nov. 16 /PRNewswire/ — Brand in Entertainment (BiE), a
premier integration firm specializing in partnering with companies and
advertisers across numerous mediums to join brands and properties, has
announced their first Inaugural Integration Auction, Scatter Categories
2010 to be held on January 20th at Christie’s in New York City. The
invitation only auction produced by Empire Entertainment, Inc. and
Honeysweet Productions, will invite professional representatives and
advertising agencies to bid on exclusive packages to feature their services
and products among a variety of media platforms. An online auction preview
catalog will be available on BiE’s Web site by the end of November.

    Leveraging relationships with major advertising firms in the U.S. and
abroad, as well as with major studios, record companies and independent
production companies, BiE’s Inaugural Integration Auction 2010 will auction
off choice brand incorporation opportunities in a multitude of platforms,
including network television, online/Webisodes, graphic novels, films,
plays and more.

    “With the ever-growing list of media options, the advertising world has
been seeking a way to easily integrate their brands across today’s myriad
of content offerings while keeping an eye on maximizing value,” said Rolfe
Auerbach, Chief Executive Officer of BiE. “Our Inaugural Integration
Auction 2010 is the innovative complement to this desire by offering
content properties and brands the unique opportunity to partner with one
another through a highly productive, seamless event.”

    The live auction will feature the three most exciting auction category
opportunities led by famed auctioneer and BiE Chief Operating Officer Tere
Morris, while the silent auction will utilize IML technology. IML will
allow the auction attendees to place instant bids on items using keypad
devices. Viewable in real time on large-screen TVs, the keypads enable
participants to keep track of the bidding activity.

    Following the red carpet at 6:00 p.m. EST, recently appointed BiE
Chairman Jim Rose will be on hand to welcome auction attendees and present
a keynote address. Rose, a prominent figure in the advertising world, is
the current Chairman and CEO of Mosaic Sales Solutions and has previously
lent his expertise as CEO of MPG, the media buying arm of the leading
international advertising and communications group Havas.

    Inaugural Integration Auction 2010 Event Details – January 20, 2010

    Red Carpet/Cocktail Hour              6:00 p.m. – 7:00 p.m.
    Welcome by Jim Rose                   7:00 p.m.
    Live Auction                          7:15 p.m.
    Silent Auction featuring IML          Ongoing – tables close at 8:30 p.m.
    Technology
    For 2010, BiE currently has 33 films and 25 television projects
scheduled and is working on such films as “Henry’s Crime” starring Keanu
Reeves and James Caan, “Unamerican” starring Jessica Biel and John
Leguizamo, and has just finished work on “Meeting Spencer” with Jeffrey
Tambor.

    Brand in Entertainment is consistently ahead of the curve searching out
new opportunities for its clients and pairing these opportunities with
emerging technologies in order to create unique branding advantages. BiE
recognizes brand objectives and works with filmmakers to ensure that the
integration is a part of the mythology of their storyline. For more
information on Brand in Entertainment, please visit
http://brand-inentertainment.com.

    About Brand in Entertainment

    BiE is the premier Brand Integration firm with more than 35 years of
advertising experience. Based in Los Angeles, California, they work
directly with national and international brands to organically marry them
with entertainment properties. BiE is the matchmaker of Hollywood and
Madison Avenue, unifying entertainment properties and brands. Respectively,
BiE is sensitive to the creative integrity of the filmmaker/content
producer and seeks to create brand integrations best suited for the
storyline.

The Premier Brand Integration Firm, Brand In Entertainment, will host ‘Inaugural Integration Auction, Scatter Categories- 2010’ At Christies in New York City on January 20, 2010

New York, NY (PRWEB) November 17, 2009 — PRWEB) November 17, 2009 — Rolfe Auerbach, President and CEO of Brand in Entertainment (BiE) announced today that the world’s major product brands and their advertising agencies will be invited to New York City along with entertainment media producers for a first ever ‘Product Integration Auction.’ During the announcement, it was revealed that an innovative new auction format will be utilized and the COO of BiE, Tere Morris, will be the featured auctioneer. Ms. Morris stated that her professional career as a noted auctioneer led her to the idea that she feels is “a remarkable new concept in brand integration opportunity.” Morris added that BiE will provide the first ever opportunity for leading producers to offer premier ‘product integration time’ directly to the appropriate brands and their advertising agencies via a live auction.

Tere Morris

According to Ms. Morris, BiE’s goal is to offer agencies and brand managers the opportunity to successfully integrate their brand objectives into a project’s story line while maintaining the integrity of the content. This opportunity is a win-win according to Morris, “producers get additional funding, and brands get additional exposure.” She added that the innovative concept of a product integration auction creates efficiencies and opportunities for producers and advertising agencies by saving them time and ensuring the best return on investment.

The Inaugural Integration Auction, to be held at Christie’s ‘Woods Room’ in New York City, will be a red carpet event on the evening of January 20, 2009. BiE is working diligently to offer the absolute best content available for bidding consideration. BiE’s auction preview catalog will be available on-line by end of November 2009, and continuously updated with new content, closing one week prior to the event on January 13, 2010. Tere Morris is a licensed Auctioneer in the City of New York, license number 1333460.