For producers on a quest  for new ways to fund their projects, brand integration may be the answer.  

Rolfe Auerbach, CEO of Brand In Entertainment,  demonstrates how to create new revenue streams by building brand messages organically into your storyline or show structure. Using examples of national and international brands that have been seamlessly incorporated into some of the biggest movies, television shows, webisodes, concerts and music videos in the world, he’ll show you how to expand your budget with funds that do not have to be paid back.

Rolfe Auerbach, CEO of Brand In Entertainment, is a veteran entertainment and advertising executive with seven Telly Awards, five Vision Awards and an Emmy nomination to his credit. Since its inception in 2000, Brand In Entertainment has integrated products and brands directly into the storylines of numerous entertainments. As President and CEO of Brand in Entertainment’s predecessor, HP Media, Rolfe created and operated the Product Integration Organization for Fox Television Studios, incorporating products into productions at Fox, MGM, Lions Gate and Paramount. He also created product integration for such music labels as Atlantic, Lava, Elektra, RCA, Arista, Universal, Jive and Sony.

Event: Monday Sep 27, 2010