Direct Response Advertising (DR)  faces two major obstacles to ROI: Primetime TV costs too much for DR advertisers, and DR spots are often DVR’d out by viewers. By inserting your spot into a Theatrical Release Film, it will then receive a release on VOD, Pay-Per-View, DVD/Blu-Ray, Pay Cable, Broadcast, Free Cable, and Syndication, which is a full two year airing of your commercial with your 800 number and website which cannot be DVR’d out, as it is an integral part of the story. Your ROI will increase each time this film airs in Primetime or other Television Timeslots.

Brand in Entertainment will integrate your DR Spot into one of our Feature Films in the following manner:

At a minimum, the integration scene shall last for at least: 30 seconds of the picture and your DR commercial shall be on screen – but not necessarily in the foreground – for at least :20 seconds. At the end of the commercial there shall be a minimum of :03 seconds in which the commercial will be in one medium close-up. The entire commercial may include your name, phone number, website in larger than usual type at your discretion.

We have already completed multiple successful DR integrations. Yours could be next. To start, please call Jessika in our office at (310) 581-7333 or email Jessika at: jessika@brand-inentertainment.com to schedule a call/or to set an appointment to meet the BiE team.